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Study: Interest In Mobile Growing | DB Enterprises Online

Study: Interest In Mobile Growing

It seems the small business owner is finally starting to realize the importance of having an online presence and are looking to spend more on mobile marketing next year according to Ad-ology Research. Enhanced Online News recently published an article highlighting some of the findings of this study. 

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

“Even the smallest businesses are putting more resources into online, and really see these newer ways of marketing as a way to reach new audiences. That said, many small businesses – even ones moving into or increasing plans for online – still rely on traditional media”

Compared to previous years of the annual Small Business Marketing Forecast, the increased interest in mobile is striking: In 2009, just two percent of small businesses surveyed planned increased resources for mobile. Online video should also see increased usage with nearly a quarter saying they plan increased resources for online video, up from 18.4 percent in 2011.

“Marketing opportunities using mobile devices are rapidly emerging just as they did for the Internet many years ago,” said C. Lee Smith, president and CEO of Ad-ology Research. “Small business owners are increasingly connected themselves and recognize mobile as a viable way to effectively and efficiently reach potential customers,” Smith said.

The Ad-ology study reveals more than 80 percent of U.S. small business owners have a smartphone compared to less than half of the general population. The ability to deliver a new ad message quickly is the number one factor in using online and mobile marketing for small business.

Read it he rest of this great article here: http://eon.businesswire.com/news/eon/20111129006313/en/mobile-marketing/mobile-apps/mobile-app-development

Learn more about local seo here: http://www.turnuplocal.com

Text “localbiz” to 90210 to learn more about mobile marketing for your business

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