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DB Enterprises Online | Internet Marketing and More
November
9
2011

Is Adobe Ending Mobile Flash?

Interesting question since its been quite a problem on mobile devices and tablets. Apple has said no to flash from the get go but some mobile devices have allowed flash. I guess this is on debate that can be put to bed with this latest development. 

Here’s a little snippet from a recent blog post over at InfoWorld

“Adobe Systems is ending development of its Flash plug-ins for mobile browsers, according to an unconfirmed ZDnet report quoting materials said to have been provided to partners. Instead, Adobe will focus on HTML5 and, to a lesser extent, its AIR runtime environment. Adobe has been working on mobile Flash for years, but shipped an Android version only a year ago and both an HP WebOS and a RIM BlackBerry PlayBook tablet this summer. Apple has adamantly refused to allow Flash on iOS over performance concerns (though it does allow AIR), and Flash has also not appeared in the BlackBerry smartphone OS or in Microsoft’s Windows Phone 7 despite Adobe’s promises to do so.”

It sounds like flash based websites won’t be making a big comeback after all. 

<a href=”http://www.turnuplocal.com“>Local search</a> and <a href=”http://www.turnuplocal.com/TurnUp-Local/mobile-media-marketing.html“>mobile marketing</a> at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business

November
8
2011

Google + Pages For Businesses Launched

Google has finally launched branded pages for Google+, allowing businesses join Google’s social network.

Vic Gundotra had this to say about the new business pages in her blog post. “So far Google+ has focused on connecting people with other people,” “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”

For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.”

The new Google+ busisness pages look similar to Google+ Profiles, except for the little square icon that designates that it’s a Page rather than a Profile. Users can addbrands to their circles. Obviously these will function much like Facebook Pages instead of fans businesses will pick up followers.

Check out some brands pages Below:
Create your own Google + page here: plus.google.com/pages/create.

 and Mobile Marketing from TurnUp Local

Text “localbiz” to 90210 to learn how your business can benefit from mobile media
November
7
2011

Common Mistakes Made On Google Place Pages

If your business is trying to rank well for local search results the foks over at Search Engine Land have some great advice in there recent article … 9 Common Ways To Bork Your Local Rankings In Google

It’s not surprising that small businesses make mistakes in Google Places when setting up and claiming their profiles. It can be confusing and the guidelines even change over time. So, here’s a list of some common mistakes to avoid.

This isn’t the first time I’ve written a “what not to do” article (see What NOT To Do On Local Business Websites). But it’s worthwhile to emphasize some of the things I still see local businesses doing wrong in Google Places, since some of the more common stuff results in needless frustration and delays.

Messing Up Your Google Places Rankings - Image copyright Chris Silver Smith, 2011.

Nine Common Ways To Bork Your Local Rankings In Google

Again, do not try these at home!

1.  Use a post office box for your address

I know it doesn’t make sense – this should be alright to do for businesses which do not have physical addresses, and you may even find some competitors doing it, but Google Places doesn’t like it. If you register a new listing with a P.O. box, you can expect it won’t rank for many primary keyword combinations. (For background on this subject, read about Google Places and businesses without addresses.)

Want the other 8 mistakes? Head over and check them out here: http://searchengineland.com/9-common-ways-to-bork-your-local-rankings-in-google-99336

<a href=”http://www.turnuplocal.com“>Local search</a> and <a href=”http://www.turnuplocal.com/TurnUp-Local/mobile-media-marketing.html“>mobile marketing</a> at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business
November
3
2011

Google Changes Local Search Results … Again.

Well looks like Google has gone and changed the local search results again. Search Engine Land recently put up a blog post in this subject. Below are some screenshots of the new results from that article. 

Immediately below is a “before” image of the results for a query on the San Francisco restaurant “Gary Danko.” The Places content appears below the restaurant’s own sitelinks. There’s address information, some images and links to reviews. However much of the information is visually buried.

Now the “after” SERP, with the Places content moved to the right and organized more clearly. It’s a much more user-friendly display of Places content: hours, location, menu links and links to reviews. There’s also a quick link to directions at the top of the map.

Make sure to read other full article here: http://selnd.com/sdBzVq

<a href=”http://www.turnuplocal.com“>Local search</a> and <a href=”http://www.turnuplocal.com/TurnUp-Local/mobile-media-marketing.html“>mobile marketing</a> at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business

November
1
2011

Mobile Advertising Ready to Take Off

It’s been coming for some time now finally it seems like the numbers are in to prove it. 

A recent article on the emarketer blog has some numbers we should all be interested in…

“Mobile advertising is no longer a question of ‘if’ but of ‘when,’” said Noah Elkin, principal analyst at eMarketer and author of the new report, “Mobile Advertising and Marketing: Moving to the Mainstream.” “A key factor pushing mobile advertising toward the mainstream is that mobile web access is fast becoming more the norm than the exception. This makes mobile a greater imperative than ever for marketers.”

Reflecting the continued advance of smartphones and rising tablet acquisition among US consumers, eMarketer’s latest forecast is sharply higher. Relative to the September 2010 forecast, mobile ad spending projections for 2011 through 2014 have been revised upward anywhere from 11% to 33% per year. Overseas markets are experiencing comparable momentum, driven by similar trends in device and mobile web adoption.

Read the full article here: http://www.emarketer.com/Article.aspx?R=1008666

Pretty eye opening article on the future of mobile advertising. 

<a href=”http://www.turnuplocal.com“>Local search</a> and <a href=”http://www.turnuplocal.com/TurnUp-Local/mobile-media-marketing.html“>mobile marketing</a> at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business
October
31
2011

Go zombify yourself already

Just in time for Halloween …. Zombify your friends Or better yet your boss!

http://makemezombie.com/

October
31
2011

New mobile app development platform aims to kills flash cut out Apple, Android.

Interesting idea called MobiUs. Would like to see more of this kind of thinking in the mobile app space. Here’s a little quote. 

“AppMobi is hoping to accelerate the notion of the mobile Web as its own marketplace for applications. The idea is to escape the “walled gardens” of the App Store, Android Market and other native application stores. One of the problems for HTML5 mobile Web developers though is that monetizing apps is more difficult than it is for the platforms that have payment systems tied to them.”

Check it out here: http://rww.to/rIwEZp

Is MobiUs a game changer? Is this what the HTML5 developer ecosystem has been looking for?

<a href=”http://www.turnuplocal.com“>Local search</a> and <a href=”http://www.turnuplocal.com/TurnUp-Local/mobile-media-marketing.html“>mobile marketing</a> at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business
October
21
2011

Mobile Users Buy More Online Than At Retail Stores

No huge surprise here that smartphone users comparison shop online. The key take away here is that online stores have the upper hand on brick-and-mortar businesses even when the customer is in the store they tend to leave and buy somewhere else online. How do mom and pop compete with the online giants?

Here’s a quote from a recent article….

“Findings from a new study won’t do anything to ease the fears of brick-and-mortar retailers that are anxious over losing sales to mobile-empowered shoppers. The survey by consumer electronics site Retrevo.com found that many smartphone owners are not only using their devices to comparison shop in stores, but end up buying products online elsewhere.

Two-thirds (66%) of smartphone users overall say they have checked out a product in-store, but then bought it from a different store online. Electronics is the category where this pattern plays out most often, with 58% browsing items in physical stores before buying them from a competitor’s Web site. About 40% of smartphone users did the same thing when shopping for shoes and apparel, respectively.”

Read the full article here:http://bit.ly/ocNnZW. Pretty eye opening stats. 

Local search and mobile marketing at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business

October
19
2011

Great Interview With Anivash Kaushik

If you’ve every studied analytics for more than a micro second you have heard of him. There is a great interview with Avinash over at the SEOmoz blog. Go and check it out. Heres a little quote below

“As many of us, I discovered Avinash thanks to his blog Occam’s Razor and his books: Web Analytics an Hour a Day and Web Analytics 2.0. But Avinash gives the best of himself as speaker in conferences, and I had the luck to see him “in action” at Be-Wizard 2011 in San Marino and at MozCon in Seattle in July. His passion when speaking is such, that it is not strange that the tweet stream #mozcon, for instance, was filled with praises to Avinash by all the attendees. And it is not strange that he has an huge number of people following him on Twitter, ready to share every single tweet he publishes.”

Local search and mobile marketing at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business
October
12
2011

Need To Change Your Google Place Description? Be Prepared to Wait

if you have a client that needs their place page description changed, you may want to tell them it’s not going to happen instantly. So how long? Looks like abut 6 weeks. Great argument for making sure you do your keyword research and write your description carefully before you start claiming your local listings. 

Mike Blumenthal ran a test a little while ago and here’s the results. 

I was curious exactly how long it would take so I made minor changes on August 16th to my description and started tracking. So as not to have to visit my Place page every day, I set up an Page2RSS feed of the Place page that showed any changes to the page directly in my email InBox where I could take a quick peek to see what was new. (The Page2RSS  set-up also spots new reviews, sentiment snippet changes and other updates but it generates a lot noise and gibberish every day).

So how long did it take? My changes finally showed up on October 4th, exactly 7 weeks to the day after the change was made to the description content.

Read the post here: http://bit.ly/pPiiTr

Local search and mobile marketing at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business