Warning: ob_start(): non-static method wpGoogleAnalytics::get_links() should not be called statically in /home/dbonline/public_html/wp-content/plugins/wp-google-analytics/wp-google-analytics.php on line 259
Mobile Shopping Explodes Durning Black Friday | DB Enterprises Online

Mobile Shopping Explodes Durning Black Friday

Well it seems to be a little late but this may actually be the year mobile becomes the player in the online world many have been promising.  Nothing like Black Friday to get some eye opening numbers of the possibilities the mobile platform offers. 

Check out these numbers:

According to the IBM Smarter Commerce benchmark of online retail activity, mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, more than doubling the 5.6% of traffic IBM recorded last year. Perhaps even more impressive, sales from mobile devices reached 9.8% of digital retail transactions, tripling the 3.2% of last year.

eBay, reports that it processed more than two and a half times more purchases on Black Friday this year than last. The company’s mobile payments arm PayPal said it saw a 516% increase in transactions using their system and a 148% increase over current averages for Friday traffic. eBay’s interactive services company GSI Commerce also said it had seen a 254% increase in mobile sales over Black Friday in 2010.

Wow PayPal saw a 516% increase. I bet they feel confident that their mobile site was a good investment. The one thing that seems to be lacking from many companies is a good mobile experience for users. If more companies would invest in their mobile presence more mobile visitors would stay on their sites instead of bouncing due to the frustration of getting full site that’s hard to navigate. The mobile user just can’t be ignored anymore. 

Learn more about local seo here: http://www.turnuplocal.com

Text “localbiz” to 90210 to learn more about mobile marketing for your business

Comments are closed.