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Link building Q&A from search engine land | DB Enterprises Online

Link building Q&A from search engine land

There’s a great little Q&A on B2B link building over at search engine land … 

Here’s a sample of one of the questions:

Q.  How effective are link exchanges? Does Google penalize you for engaging in them?

Scott: Link exchanges are helpful if it is a very relevant content on the pages that are exchanging links. Partners, customers, industry associations are all examples of where  a link exchange makes sense.

Participating in a large scale or questionable link exchange program should not be pursued as those types of situations – non-relevant content essentially – can cause some penalties.

Debra:  If your customers are using mobile devices to access your site, they’re looking at other sites too. Increase exposure of your brand by adding/swapping your company link with influential blogrolls in your niche. These links aren’t heavy hitters algorithmically but because they are text links, they will be seen online and via mobile.

Read the rest here: http://searchengineland.com/six-degrees-of-seo-bacon-b2b-link-building-qa-117813

Learn more about local seo here: http://www.turnuplocal.com

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