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Hint for Mobile Marketers: Offer Incentives | DB Enterprises Online

Hint for Mobile Marketers: Offer Incentives

It seems like most mobile users are finally warming up to mobile marketing … As long as there is something in it for them. 

Here’s what the Marketing Pilgram blog had to say about a recent survey…

“A recent survey of 1,000 consumers returned a very nice result — 62% said they’d be willing to make a purchase on their mobile device. . . but only if they were incentivized to do so. Coupons, discounts, loyalty points and gift cards were all mentioned, but oddly, so was text alerts. So maybe it’s not so much about saving money, as it is about being given an easy link to click on.

According to the survey, which was conducted by Sybase 365 and the Mobile Marketing Association (MMA), shows that mobile interest is increasing at a rapid rate. Last year, only 32% of those surveyed said that an incentive would encourage mobile spending.

Without any incentive, respondents said they’d still use their phone to research their shopping trips. 38% use it to find store locations, 34% compare prices, 27% use it to look up product reviews.”

Read the rest of this great post here: http://bit.ly/veVWM0

With the holiday season right around the corner if you don’t have a mobile marketing plan by now … Maybe next year. 

<a href=”http://www.turnuplocal.com“>Local search</a> and <a href=”http://www.turnuplocal.com/TurnUp-Local/mobile-media-marketing.html“>mobile marketing</a> at TurnUp Local

Text “localbiz” to 90210 to learn more about mobile marketing for your business

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