Warning: ob_start(): non-static method wpGoogleAnalytics::get_links() should not be called statically in /home/dbonline/public_html/wp-content/plugins/wp-google-analytics/wp-google-analytics.php on line 259
Does Your Website Contain Conversion Killers? | DB Enterprises Online

Does Your Website Contain Conversion Killers?

I would bet most websites out there contain some kind of conversion killing buttons, text, ads, graphics, bad color pallets. The list could go on and on. 

If usability testing is not on your list of things to do for 2012, go ahead and add it now.

Conversion Rate Experts have written a fantastic article about conversion killers on websites . These examples seem innocent enough but as you will see are just asking for people to leave the site or not continue on to the final conversion. 

Here’s an example…

Types of Nuke Button

Here are some of the most common types of Nuke Button:

Nuke Button Type 1: The “Empty Cart” button. The internet is riddled with shopping carts that have “Empty Cart” buttons in them. Can you imagine a supermarket in which half of the checkouts are “trap” ones, at which a member of staff would grab your shopping cart and put all the items back on the shelves? An “Empty Cart” feature would never exist in the offline world.

But, online, they are commonplace. Here’s an example of one:

Notice how this “Empty Cart” button is identical in appearance to the Place Order” button. It’s even located on the right-hand side, where you might imagine the “Place Order” button to be. One false click and the order is nuked.

Read the full article here and get smarter about conversions: http://bit.ly/2t9p6

Learn more about local seo here: http://www.turnuplocal.com

Text “localbiz” to 90210 to learn more about mobile marketing for your business

Comments are closed.