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Check Out SERP Turkey | DB Enterprises Online

Check Out SERP Turkey

The kids over at SEOMoz have done it again. You have to go and check this out.
Fun and interesting. Read below to learn more…

SERP Turkey logo

Introducing SERP Turkey: A Free Tool to

Split-Test and Gather CTR Analytics of SERP Entries

Measuring CTR data in search engine results is notoriously difficult, and with Google’s recent move to HTTPS for logged in users it’s only going to get worse.

The problems include, but are not limited to:

  • How can you record the clicks?
  • How can you know what position you were in?
  • What snippet was shown?
  • What did the other entries look like?
  • What ads were shown?

There are so many factors and no good way to gather the data meaning that the signal-to-noise ratio basically makes the exercise worthless. Furthermore, the delay in making changes (trying a new title, for instance) and getting data is simply agonizing.

What I wanted was a simple way to measure the change in CTR for a given search query’s results when I adjusted entries, but nothing existed…. so I built it. I think I got pretty close to what I wanted; it isn’t perfect but it is quick, cheap and the signal-to-noise ratio is the best I’ve seen (certainly for the price!). Here I show you how I tested it, and how you can use it for your own tests.

Introducing SERP Turkey

My plan was simple:

  1. Build a dummy search engine page.
  2. Create multiple instances of the SERPs for a given keyword.
  3. Push Mechanical Turk users to these pages and measure the clicks.
  4. Examine analytics. Be happy.

Go and check out the full article and and a link to the tool at: http://mz.cm/vbJXz0

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